Lana Starchuck

Project Overview

Lana Starchuck is a Speaker, Author, and Skydiver who helps high-impact leaders achieve strategic clarity. With a powerful story and a compelling message, she needed a LinkedIn presence that could match her authority and stop people mid-scroll.

The challenge was translating her unique positioning — "Strategic Clarity for High-Impact Leaders, Trusted by Purpose-Driven Teams" — into a visual identity that felt bold, credible, and unmistakably hers. Her existing LinkedIn profile wasn't reflecting the level of the rooms she was operating in.

I led the full LinkedIn branding process: defining her visual language, crafting the banner design, refining her profile positioning, and building a consistent brand aesthetic that communicates trust and authority at a glance. The banner design draws on dramatic aerial imagery — a nod to her skydiving identity — while keeping the typography and messaging sharp and professional.

The result is a LinkedIn presence that commands attention, communicates her value proposition instantly, and positions Lana as a premium thought leader in her space.