Project Overview
Ron Monteiro is a high-performance coach and solopreneur who needed a personal brand website that could do more than just look good — it had to convert visitors into clients, communicate authority, and make a strong first impression in a competitive coaching market.
The brief was clear: build a site that reflects Ron's energy, expertise, and results-driven personality. That meant bold typography, a confident visual hierarchy, and a user experience designed to move people from "browsing" to "booking" as efficiently as possible.
I led the full design process — from initial wireframes and information architecture through to final visual design and hand-off. Every section was crafted with a specific goal: the hero captures attention, the about section builds trust, the services section drives consideration, and the contact section removes friction from the conversion path.
The result was a site that felt premium, personal, and purposeful — delivering a 40% increase in inquiry submissions, a 45% lift in video watch time, and a 69% improvement in overall conversion rates.
Design Screens
